Here’s a great little film we produced for Triumph Motorcycles last year, part of a wider multi-channel campaign to promote fresh interest in its Street Triple and Street Triple RX models among bike enthusiasts.
Two high-quality, 30-second films were produced for pre-roll advertising on Triumph’s YouTube and social media channels. A fuller 90-second version was created for use at international events. And we also created a suite of HTML5 web banners for programmatic targeting as part of this campaign.
Linney creative, production and multimedia experts devised a creative treatment that could capture the essence of the bikes in an exciting way, and be practical within budget.
Using a theme of “taking flight”, a creative idea was developed featuring a crow as a living metaphor for the bikes, set against an industrial environment in which the two models could perform for the cameras.
For a location, a huge disused power station offered huge scope for the bikes to perform and us to capture incredible imagery – including sweeping drone footage.
Always eager to deliver value and cost efficiency, we also explored how to get even more from any shoot time, arranging to capture stills photography at the same time for use in the wider campaign.
We arranged for two bike models and stunt drivers, a trained crow and handlers, plus a 2-day slot, permissions and health and safety measures for the location.
A robust shooting schedule enabled us to manage the complex logistics of capturing all footage and stills. This helped to prioritise and quickly action all edits, image retouching and wider campaign asset creation back in Linney’s post production facility.
And the finished films have performed well. On YouTube, over a third of viewers watched the complete pre-roll ad without skipping, and click-throughs to the Triumph website for more information were up too.