Star Wars PR goes down a storm

We've created a disturbance in the Force at three Cineworld cinemas across the UK.

What's onTo mark the launch of Rogue One: A Star Wars Story in theatres, Linney helped stage three PR events at Cineworld multiplexes in Stevenage, Didsbury and High Wycombe.

We gave a competition winner at each site VIP treatment for their screening. Collected by a limo, they were greeted at the door by Darth Vader and Stormtroopers, loaded up with their choice of refreshments then escorted to their seats.

And, while the winners enjoyed the latest Star Wars action, our characters patrolled the foyers, posed for photos with other cinemagoers, and even took orders at Starbucks counters – creating an excited buzz in the cinema and on social media.

Group shot

Once the winners’ screenings were over, they were escorted back to their limos by the characters, where a boot full of Star Wars prizes was revealed before the trip home.

One winner said: “A massive thank you for this truly awesome experience. Our host was great and looked after us superbly. We all had a fabulous time and everything you organised – the limo, greeting at the cinema by Darth and his Stormtroopers – was simply brilliant.”

Vader portrait