Delivering in-house efficiencies

Our in-house studio at Post Office is going from strength to strength.

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Our in-house studio at Post Office is going from strength to strength.

Based on site in London alongside our client’s own marketing team, it now delivers high-quality artwork for thousands of in-branch materials, press advertising and digital assets each year.

A team of artworkers and a production manager works among Post Office people, and in collaboration with the brand’s above the line and media agencies, to quickly respond to new briefs and adapt to the latest tactics of competitors. It frequently manages multiple tight deadlines at the same time.

“Marketing budgets are being squeezed but the number of channels is growing and the pace of production increasing,” says Linney’s Michael Fisher.

“Our clients need the immediacy on-site production resources provide but often can’t afford to have them on payroll. So looking outside the traditional agency relationship can help get their marketing done.”

The in-house setup means we’re right there to respond to questions and new requirements, providing quality work at speed with no back and forth by phone or email.

Plus, our wider Linney resources means the team in London is supplemented by our full studio back in Mansfield at peak times. Our account, project management, creative and writing teams provide strategy, direction, support and help maintain standards.

We’ve worked with Post Office for a long time so already know its business well. This takes that to an even greater level, as we work among them every day, answering challenges together as they arise.